RSS marketing campaign use by Nike
6 01 2007We know that nike and apple have a partnership. Run with your ipod, buy your favorite athetle music charts.
But i didn’t realize that Nike already used RSS. In Europe, Nike uses rss to power up their marketing effort.
For exemple in U.K, France, Portugal, Nike offers to download theirs video-ads.
You can share it or blog it or suscribe by RSS
In Japan, homepage within RSS feed. you can read the news.
i know they could do better with RSS. But neither Reebok nor Asics use RSS. With Itunes in USA and RSS in Europe nike takes a leg up.
I really don’t know why they aren’t RSS Feed on US Website. Nike already offers Newsletter by email why not by RSS.