How to integrate RSS to Email Strategy :

18 12 2006

it’s not new but it’s still very useful
RSS and e-mail are “the how” ·

how you get that content or information to the reader … the delivery side. RSS/e-mail and blogs/e-zines cannot be directly compared. ·

Try RSS in to your e-mail marketing strategy as a supplement to e-mail as a delivery tool.

  1. Develop synergy between RSS and email marketing
  2. Example of RSS uses( how our client could implement RSS):
  1. Time and price sensitive promotions like Travels companies. This approach works for retailers to convey changing prices and limited availability inventory. It’s most notably used by travel companies, such as Expedia, Orbitz, Lastminute and Travelocity. Alternatively, marketers such as netfix distribute most-popular- and new-release-related information via RSS.
  2. E-commerce Amazon.com is using RSS to announce their bestsellers and to help their users keep track of releases they are most interested in.
  3. Avoid Email saturation : Disney ABC Cable Networks Group Disney, using NewsGator software, which integrates with Microsoft Outlook e-mail clients, uses RSS to avoid the overload of “occupational spam” and to provide employees with live information with links to the original internal reports. In simpler terms, they’re using RSS to partially deliver internal information instead of using e-mail.

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