Rate of adoption of newer channels represents a huge opportunity for marketers

10 12 2006

The adoption of new online communication technology is probably greater than we thought, according to a new study released by Bluestreak.

The rate of adoption for new communication technologies represents a huge opportunity for marketers to expand their online investments into these emerging channels. 100 percent of respondents currently use email compared to 88 percent using text messaging; 71 percent using message boards; 63 percent using blogs; 36 percent using podcasting and 28 percent using RSS. I know this panel reflect more us behaviours than reality. But last time i read some stats on RSS, it was close to 12%. Nice growth.
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