Offertrax, Improve your CRM with RSS
21 11 2006
i posted on Offertrax few weeks ago.
This one is about offertrax vision. I asked Ronald C. Pruett, Jr CEO Offertrax some questions about rss and marketing.
Why rss ?
To us, we needed to expand our own distribution options and saw RSS was under-utilized from a marketing perspective. Also, the cascading impact from its alerting capability was tremendous - as marketers, we loved it.
What is your vision for rss and marketing ?
Connecting merchants and consumers via RSS with anonymity and extremely targeted lead generation.
have you some big e-commerce company among your users ?
Currently we’re focused on working with smaller and medium-sized companies which need the most help but also show the best opportunity for growth.
How many are you ?
We’re 5 with a development team. We’ve also successfully started a number of other Internet companies (Insurance.com, Acadient.com ) with small numbers of people but large sales.