Offertrax, Improve your CRM with RSS

21 11 2006

offertrax 

 i posted on Offertrax few weeks ago.

This one is about offertrax vision. I asked Ronald C. Pruett, Jr  CEO Offertrax  some questions about rss and marketing.

Why rss ?

To us, we needed to expand our own distribution options and saw RSS was under-utilized from a marketing perspective. Also, the cascading impact from its alerting capability was tremendous - as marketers, we loved it.

What is your vision for rss and marketing ?

Connecting merchants and consumers via RSS with anonymity and extremely targeted lead generation.

have you some big e-commerce company among your users ?

Currently we’re focused on working with smaller and medium-sized companies which need the most help but also show the best opportunity for growth.

How many are you ?

We’re 5 with a development team. We’ve also successfully started a number of other Internet companies (Insurance.com, Acadient.com ) with small numbers of people but large sales.

 


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