RSS marketing campaign use by Nike

6 01 2007

Nike RSS Feed

We know that nike and apple have a partnership. Run with your ipod, buy your favorite athetle music charts.
rss marketing nike and ipod

But i didn’t realize that Nike already used RSS. In Europe, Nike uses rss to power up their  marketing effort.
Nike and RSS feeds For exemple in U.K, France, Portugal,  Nike  offers to download  theirs video-ads.

You can share it or blog it or suscribe by RSS

In Japan, homepage within RSS feed. you can read the news.

i know they could do better with RSS. But neither Reebok nor Asics use RSS.  With Itunes in USA and RSS in Europe nike takes a leg up.

rss in japan I really don’t know why they aren’t RSS Feed on US Website. Nike  already offers Newsletter by email  why  not by RSS.

FeedBurner interview

28 12 2006

really interesting post. 

“Never stop iterating and don’t fear failure. Choose well-understood conventions where they will do to the most good. And seek inspiration in software you already admire, be it desktop or web-based. And for the web, assume that any careless browser compatibility and web standards shortcuts you might take will cost you more to fix later than to try to get right up-front today. ” matt Shobe

How to integrate RSS to Email Strategy :

18 12 2006

it’s not new but it’s still very useful
RSS and e-mail are “the how” ·

how you get that content or information to the reader … the delivery side. RSS/e-mail and blogs/e-zines cannot be directly compared. ·

Try RSS in to your e-mail marketing strategy as a supplement to e-mail as a delivery tool.

  1. Develop synergy between RSS and email marketing
  2. Example of RSS uses( how our client could implement RSS):
  1. Time and price sensitive promotions like Travels companies. This approach works for retailers to convey changing prices and limited availability inventory. It’s most notably used by travel companies, such as Expedia, Orbitz, Lastminute and Travelocity. Alternatively, marketers such as netfix distribute most-popular- and new-release-related information via RSS.
  2. E-commerce is using RSS to announce their bestsellers and to help their users keep track of releases they are most interested in.
  3. Avoid Email saturation : Disney ABC Cable Networks Group Disney, using NewsGator software, which integrates with Microsoft Outlook e-mail clients, uses RSS to avoid the overload of “occupational spam” and to provide employees with live information with links to the original internal reports. In simpler terms, they’re using RSS to partially deliver internal information instead of using e-mail.

Rate of adoption of newer channels represents a huge opportunity for marketers

10 12 2006

The adoption of new online communication technology is probably greater than we thought, according to a new study released by Bluestreak.

The rate of adoption for new communication technologies represents a huge opportunity for marketers to expand their online investments into these emerging channels. 100 percent of respondents currently use email compared to 88 percent using text messaging; 71 percent using message boards; 63 percent using blogs; 36 percent using podcasting and 28 percent using RSS. I know this panel reflect more us behaviours than reality. But last time i read some stats on RSS, it was close to 12%. Nice growth.
View press release

Save the planet with RSS feeds

5 12 2006

rss ecolo nicolas hulot

In 2007, Presidential election takes place in france. There are talks around two candidates, Nicholas Sarkozy and Segolène Royal. Both use internet for marketing their campaign: Mister Sarkozy used Adwords and Miss Royal used blogs, rss feeds, and podcast. But there is a another man, he ancors  Ecolo show on french TV and he published few weeks ago an Green Pact. Save the planet, it’s right now,  Nicolas Hulot push Politics to embrace his cause. In order to success, he uses blogs, RSS feeds, Video and podcast. Still Green for e-communication. For Him, Green means technology, and boost for economy.  

Green Suscribe it’s here (french only)

RSS quizz

21 11 2006

You think that you have mastered the art of RSS, but how much do you really know? Take the RSS quiz to test your knowledge of RSS.

get the quizz

Offertrax, Improve your CRM with RSS

21 11 2006


 i posted on Offertrax few weeks ago.

This one is about offertrax vision. I asked Ronald C. Pruett, Jr  CEO Offertrax  some questions about rss and marketing.

Why rss ?

To us, we needed to expand our own distribution options and saw RSS was under-utilized from a marketing perspective. Also, the cascading impact from its alerting capability was tremendous - as marketers, we loved it.

What is your vision for rss and marketing ?

Connecting merchants and consumers via RSS with anonymity and extremely targeted lead generation.

have you some big e-commerce company among your users ?

Currently we’re focused on working with smaller and medium-sized companies which need the most help but also show the best opportunity for growth.

How many are you ?

We’re 5 with a development team. We’ve also successfully started a number of other Internet companies (, ) with small numbers of people but large sales.


FeedBurner case study part 1 French version

22 09 2006

I have already post the first part of my FeedBurner topic but only the french version. I’m sorry, i’m french so it comes first. in few days i will post the “english” version.

By the way, i wish to thank FeedBurner marketing department for  company figures.

You want to buy a company buy Zookoda

21 09 2006

zookoda for sale
Zookoda for sale the favorite e-mail service for blogger.
Why are they selling?

Company size, their do their best but Zookoda it’s 2 man compagny. “Over 5200 blog publishers have adopted Zookoda as their blog marketing tool of choice with a total circulation in excess of 1.2 million. is ranked in the Top 1% of URLs across the net (according to and has a rolling 3 month average ranking of around 15,000.

According to there have been over 700 articles written about Zookoda.”

When are they selling?

The Sale Process Expressions of interest can be submitted via the Zookoda Sale site from Monday 25th September 2006 to Friday 6th October 2006

if i have got 300 000 $ …..  you do
nice work for 2


20 09 2006

first lines for my first post